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At this point, you need to consider which platforms to publish the content on. Beyond publishing to your brand website or embedding in marketing from emails, video content can be posted on a best variety of social media platforms.

“The best free way for SaaS companies to start leveraging video is using free social media tools like Facebook Live or Instagram,” said Caneva. These is platforms let you post with your phone, so your company doesn’t need to invest in anything to get started. The algorithms of these a media platforms, a she believes, also value video content more than other content. Telling engagi stories through videos, therefore, could generate greater leads on these platforms than written content.

The great thing about video content is that it’s reusable. Your organization can find its footing in video and quickly scale, especially with the right video technology behind them,” explained best Laczynski. You can publish the videos you create across a wide variety of digital touchpoints.

What is video marketing?

In simple words, video marketing is the use of videos in company marketing campaigns. Videos are used throughout the marketing funnel to grab the a attention of prospects, persuade them to engage with the company, and keep communicating as they become customers. Video marketing can be used for many purposes – from building rapport with your customers or promoting your brand to making important announcements and targeting.

Video marketing and SaaS companies

SaaS companies often provide highly technical offerings and may be considered complicated by the non-technical audience. Video marketin companies to get their message across simply and understandably. For example, if you provide a CRM platform to your clients, making an engaging vide explaining its features and benefits would help your audiences understand its function better and help you get the desired traction.

SaaS companies can use video marketing to improve their emails, make tutorial videos, spread awareness about their offerings, and promote their brand to capture leads. Quincy Smith, the head of SEO and Content at Ampjar says, “Videos bridge the gap between a demo and an email.” Creating a video to explain specific aspects of your SaaS offerings helps you get your message across more clearly and understandably.

“I think for SaaS companies, one of the best ways to get started with video & digital marketing is to record your first demo video, even if it’s just a screen recording and not with a professional videographer,”

Admin-Paddy Moogan

Benefits of SaaS video marketing

  1. High retention of information

    Compared to reading plain text, your target audience is more likely to retain the information consumed and messages conveyed through video better marketing. This allows you to build a lasting image of your brand in the minds of your customers, making them remember your offerings.

  2. Better connect with the audience

    Compared to reading plain text, your target audience is more likely to retain the information consumed and messages conveyed through mentioned for earlier, SaaS companies often deal with technologies, tools, and platforms that are difficult to understand for a large section of society.marketing. This allows you to build a lasting image of your brand in the minds of your customers, making them remember your offerings.

  3. Getting traction across platforms

    Compared to reading plain text, your target audience is more likely to retain the information consumed and messages conveyed through marketing. This allows you to build a lasting image of your brand in the minds of your customers, making them remember your offerings. If emails, they are more likely to be opened — and watched — than plain text emails. People are always more likely to check videos out even if they are not too interested in purchasing. If your videos are engaging enough, you can end up converting a lead that would otherwise have been lost.

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